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Matsuri Tokyo: Ultimate Guide to Tokyo's Must-See Festivals
From the thunderous cheers of Sanja Matsuri to the sky-blazing Sumida River Fireworks, Tokyo's matsuri (festivals) offer an unforgettable dive into Japanese culture. This guide helps American travelers plan their festival visits with dates, access, budgets, and insider tips.
Overview: Selection Criteria
- Popularity: Top-rated by international visitors
- Atmosphere: Unique traditions and crowd energy
- Accessibility: Proximity to major train stations
- Budget: Free entry; food and souvenirs average cost
Top Tokyo Matsuri Festivals
Sanja Matsuri
The legendary Sanja Matsuri at Asakusa Shrine is one of Tokyo's “Big Three” festivals, featuring three portable shrines (mikoshi) paraded through the streets.
- When: Third weekend of May
- Where: Asakusa (near Asakusa Station)
- Atmosphere: Electric, crowded, family-friendly
- Attire: Comfortable shoes; traditional happi coats available to rent
| Date | Entry Fee | Budget | Station |
|---|---|---|---|
| May (3 days) | Free | $20–$50 (food & souvenirs) | Ginza Line Asakusa |
Kanda Matsuri
Held in mid-May (odd-numbered years), Kanda Matsuri celebrates Tokyo's Edo heritage with stunning parade floats and warriors.
- When: Mid-May (odd years)
- Where: Kanda Shrine; Kanda Station
- Atmosphere: Historic, grand, less crowded than Sanja
- Dress Code: Light festival wear; yukata in summer
| Date | Entry Fee | Budget | Station |
|---|---|---|---|
| May (2 days) | Free | $15–$40 | JR Kanda |
Sanno Matsuri
Sanno Matsuri alternates with Kanda Matsuri in even years, known for its lavish processions through central Tokyo.
- When: Early June (even years)
- Where: Hie Shrine; near Akabanebashi Station
- Atmosphere: Elegant, local community vibe
- Tip: Best viewed from Sakurada-mon Gate
| Date | Entry Fee | Budget | Station |
|---|---|---|---|
| June (2 days) | Free | $10–$30 | Oedo Line Akabanebashi |
Sumida River Fireworks Festival
Tokyo’s oldest fireworks show lights up the Sumida River every July, drawing over a million spectators.
- When: Last Saturday of July
- Where: Sumida Riverbanks; Asakusa & Ryogoku Stations
- Atmosphere: Romantic, family gatherings on riverbanks
- Budget Tip: Reserve paid seating for $30–$60
| Date | Entry Fee | Budget | Station |
|---|---|---|---|
| July (1 night) | Free | $30–$80 | Asakusa/Ryogoku |
Asakusa Samba Carnival
In late August, Asakusa transforms into a Rio-style samba parade, a unique fusion of Japanese and Brazilian cultures.
- When: Last Saturday of August
- Where: Asakusa (Kaminarimon Gate)
- Atmosphere: Festive, colorful costumes, live music
- Attire: Lightweight, bright clothing
| Date | Entry Fee | Budget | Station |
|---|---|---|---|
| August | Free | $20–$50 | Ginza Line Asakusa |
Tori-no-Ichi (Rooster Market)
A November fair at Otori Shrine where locals buy decorative kumade rakes for good luck in business.
- When: Mid-November
- Where: Otori Shrine; near Ebisu Station
- Atmosphere: Shopping festival, outdoor stalls
- Tip: Bargain hard for the best rake price
| Date | Entry Fee | Budget | Station |
|---|---|---|---|
| November (2–3 days) | Free | $10–$100 | JR Ebisu |
Comparison at a Glance
| Festival | Month | Type | Avg. Budget |
|---|---|---|---|
| Sanja Matsuri | May | Mikoshi Parade | $20–$50 |
| Kanda Matsuri | May | Float Parade | $15–$40 |
| Sanno Matsuri | June | Procession | $10–$30 |
| Sumida Fireworks | July | Fireworks | $30–$80 |
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